Fantasy Reality

$5.99

True Cost

$0.009

environmental damage per $1
Shein

Fashion sells you a fantasy. We show you the real cost — brand by brand, dollar by dollar.

See the Ranking ↓
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Database Output

The ranking is where the fantasy breaks.

Carbon Ranking

Animated from project data. Toggle the metric to reshape the board.

Interactive Closet

Click an item.
See the damage.

The closet turns clothing into evidence. Each card looks like a product first, then flips into the environmental data hiding behind it.

Fast Fashion

Cotton Tee

$12.00
Click to expose cost
True Cost
High
Carbon / item9 kg
Water / item2,800 L
Waste / item0.6 kg
Damage score82 / 100
Mainstream

Denim Jeans

$40.00
Click to expose cost
True Cost
Heavy
Carbon / item7 kg
Water / item2,500 L
Waste / item0.5 kg
Damage score74 / 100
Mainstream

Trend Sneaker

$80.00
Click to expose cost
True Cost
Medium
Carbon / item7 kg
Water / item2,200 L
Waste / item0.4 kg
Damage score69 / 100
Fast Fashion

Synthetic Jacket

$35.00
Click to expose cost
True Cost
Severe
Carbon / item9 kg
Water / item2,900 L
Waste / item0.6 kg
Damage score88 / 100
Fast Fashion

Occasion Dress

$28.00
Click to expose cost
True Cost
High
Carbon / item8 kg
Water / item2,600 L
Waste / item0.5 kg
Damage score77 / 100
Sustainable

Durable Hoodie

$120.00
Click to expose cost
True Cost
Lower
Carbon / item3 kg
Water / item1,200 L
Waste / item0.2 kg
Damage score34 / 100
Environmental Consequence

The closet ends at the ice.

The point of the project is not just that clothing brands pollute. It is that small purchases connect to larger systems: emissions, warming, ecosystem stress, and places that feel far away until the data drags them back into frame.

10%
of global carbon emissions are linked to fashion industry impact.
2,800L
water can hide behind one low-cost cotton item.
0.6kg
textile waste per item in the high-impact model.
Polar Bear